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Hobby Quick Hits, delivering that breaking hobby.
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News direct loads. You want to know those hot josh
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my card, shaft shaff, You've got your.
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Cob, your host John new name name.
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Hello, everyone, Welcome to episode two twenty three of Hobby
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Quick Hits. Uh. And as we sometimes do, we'll go
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a little off the norm of this show and have
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somebody on with me as a guest and get rid
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of a segment or two to do that. And today
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is that case. And this was a fun conversation conversation
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with Paul Zickler, director of sports brands at upper Deck,
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and they're celebrating the twenty fifth anniversary of the two
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thousand and one Upper Deck Golf release. You might have
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heard of a guy's rookie card in there. I think
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his name is like an animal Tiger Tiger Woods, and
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they're celebrating the twenty fifth anniversary of that release in
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two thousand and one in a big way. And I'll
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save that for the interview rather than giving all the
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details here. But it's out now if you want to
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go out and get some but a lot of chase cards,
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a lot of Parallels, and some other big buy back
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autos in that you'll hear during my conversation with Paul.
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So with that being said, with no news, no news
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segment today, no product release segment, and we're gonna get
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right into it here with Paul and upper Deck Golf
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and no all right, we don't always do it on
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Hobby Quick Hits, but from time to time we delve
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offfed our normal trajectory and we have guests on this show,
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and today that is exactly the case, as I'm happy
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to be joined by Upper Decks Director of Sports Brands,
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Paul Zickler. Welcome, thanks for having me, John, And it's
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out literally as we're recording this. It's a day into
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its release. It's the twenty twenty six upper Deck Golf
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and it's the twenty fifth anniversary of a product I
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remember finally, which was the two thousand and one Upper
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Deck product, which many will know. Whether you are around
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that or not, you're probably familiar with it as it
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helped it holds Tiger Woods rookie card. But you've got
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with the twenty fifth anniversary and the release of this product,
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it's a jam pack. Let me put up a graphic here, Paul,
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kind of to show the release and there's twenty five.
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I don't want to steal you do it, but you
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bought back twenty five of those Tiger Woods rookies upper
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Deckted had him sign them, and they were numbered and
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they are in this product. Pretty much anyone will be
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glad to pull that car. I'll stop talking. I'll let
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you you know. I'm sure you're excited now that the
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product has hit the shelves.
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Yeah, I know, it's obviously twenty five year rookie card,
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twenty five years since Upper Deck entered the golf space,
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so you know, I felt it was important with that
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anniversary to pay homage to that product in what better
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way than sort of the buy back program. You know,
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I think an interesting side note to that. I know,
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you know, the Tiger autographed buybacks are getting a lot
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of buzz, but we actually bought back the complete base
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set as well as the Tiger Tails insert from that
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inaugural Upper Deck flagship golf product, and it's hand of
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those are hand numbered to twenty five as well, so
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you know, it's it's obviously Tiger's twenty five copies. But
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we did, we did buy back the whole whole base
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and inserts, so we're excited you know, each of those
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cards hand numbered and then have the twenty fifth adversary
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for him. So you know, collectors should should be able
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to pay respects to that that commemorative and you know,
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important product in in our golf history within twenty six
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ud golf, which is exciting.
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Yeah, And you know I was telling you before we
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started recording, I remember the two thousand and one product,
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and that product sort of transcended its lane. I remember
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I was, you know, I'm a dealer at a store
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in the nineties, but I was setting up shows and
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that was a product people were buying that weren't even
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necessarily super golf fans or even golf collectors trying to
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get that Tiger Woods rookie card. And it reminds it
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reminded me at the time and even even now still
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it reminded me of the craze with the eighty nine
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upper deck baseball release and people chasing the iconic number
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one kind griffy junior rookie card. It was kind of
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to me like the golf equivalent of that. Kind of
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your thoughts on that and and and even twenty five
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years later, Paul, I mean, Tiger Woods is still an
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icon and someone people still talk about. He's still playing obviously,
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and you know kind of your thoughts on I just
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kind of said, there, well.
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I think you sort of nailed the the you know,
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nailed it right on the head. There is is that
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Tiger really transcended the sport, you know. There it is
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rare for these type of athletes, you know, to sort
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of have an impact, you know when you think of
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obviously some of our spokespeople like Michael Jordan, Wayne Gretzky.
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You know, Tiger had that or or about him right from.
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The get go. And you know what's you about his
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rookie card.
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Is his passion and intensity is captured in that card,
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you know, seamlessly in terms of him staring down and
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sort of pointing at the cup and just you can
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see the level of intensity in his face on that card.
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You know.
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But Tiger transcended the sport and right from the get go,
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and I think that that's where the mainstream awareness came in.
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And looking twenty five years back, obviously his tournament record
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and major record speaks for himself, but he really engaged
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the next generation of golf, golf fans, golf players, and
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he still has that aura today. And that's that's what
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the greatest of the games do, is they impact the
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game well after their career is over. He still has
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a heavy influence on the tour, and you know, he
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looks to be getting back into the competitive space again.
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And you know, it's it's it's interesting to look twenty
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five years back and see that interest in his rookie
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card and now you see his career on the other side,
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and and collectors that that bought that initial product and
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have collected them along the way.
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You're sure sure enjoying that now.
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Yeah, no doubt. Let me uh, let me put the
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graphic up of the buy back. There you see one
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uh one example of there. Like you said, there'll be
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twenty five. But even Paul, I don't know if you
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mentioned even like the base that will have uh stamped
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to twenty five. You mentioned the tiger tails. You've got
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young gun retrospectives players that didn't have a young gun set.
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You're sort of making one now, sort of paying homage
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to the missed opportunity.
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If you will.
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They did, you know it wasn't being produced when their
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rookie uh season was so just you know, jam packed,
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and I know we uh much like we're familiar with hockey.
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You're gonna have canvas, parallels, dazzlers, all that fun stuff.
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But you know, and I know we're focusing on Tiger,
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but there's many other great young players.
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Now in golf.
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I even I'm not, you know, I followed golf, I
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would say right now, it's probably you know, since Tiger's
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early days, probably the strongest golf's been with with young
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talent infused in the sport.
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Yeah, I couldn't agree more.
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And you know, one thing that we pride ourselves in
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is really creating an inclusive golf product. You know, you see,
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you know a heavy influence of women professional golfers.
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We have some.
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Legends, you know, most notably obviously, we announced Nellie Corda's
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exclusive agreement with us just yesterday or two days ago,
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so we're really excited to welcome her to the Upper
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Deck family. But lydia Co, Lodi Road, Brooke Henderson has
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been a staple for those Canadian viewers on your podcast.
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You know, but Nellie's gonna have her young gun card.
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And you know, as she started off the season with
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the Bang this year, winning in tough conditions, and Lydia
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Co was right behind her, so you see the gold
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outbursts there and then her bass young gun you know,
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exclusive high gloss the red to twenty five outbursts will
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be in there, so that's exciting obviously.
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On the men's.
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Side, matts Usama's, you know, a rookie, it's his first
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UD card and he almost pulled out a crazy win
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at the Waste Management and Colin Moore cow is now
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a veteran. He'll be featured throughout, just coming off of
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winning at Pebble Beach. And then we also have some
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of the big amateurs in here as well. We have
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the number one world ranked amateur, Jackson Coyven, and then
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we also have Miles Russells. So you know, we really
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pride ourselves in creating a full, you know, sort of
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core golf release with with all those as specs included.
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And we couldn't have lucked out any more than seeing
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who has won early in the year. Uh, and we
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have them included in this product. So let's keep it ruling.
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You know, if we could get a tournament winner each
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week that's featured in UDI Golf, it's going to be
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a really good one.
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Yeah, And congratulations on on the Nellie quarter Corda, you know,
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signing incredible talent. People forget how young she still is
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and what she's doing already in the sport of golf.
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And I've heard, I don't know if you agree with that,
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I've heard people call her like, you know, the female
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version of Tiger Woods along those lines. I'm sure she
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would say she just wants to be Nellie Corter, but
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obviously met those kind of those kind of comments are
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meant as a positive thing in her talent, uh, you know,
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with the golf clubs on on the golf course and again,
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like you mention, not only guys playing, but even up
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and comers coming up through the amateur pipeline as well,
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these are gonna be there like first cards, you know.
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So that's I'm glad you pointed it out because that,
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you know, I think that's important everyone. You know, we're
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seeing a lot of with nil and college now, we're
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seeing a lot more younger athletes make it out to
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cardboard and chrome a lot sooner than we had in
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prior and past istory of of the hobby. You know,
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kind of your thoughts on on even.
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That, Yeah, I know, it's just growing the landscape, right
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of amateur athletes and making them more accessible. So you know,
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we really pride ourselves too in that space with obviously
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our world of sport product line. You know, we have
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a heavy influence of female athletes and underrepresented at sort
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of sports you know, gymnastics, pulling, volleyball. You know, we
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really see the opportunity in you know, growing the landscape
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around N I L. And obviously that has afforded us
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the opportunity to do so.
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Yeah. You know when you when you hear young Guns,
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you know, people don't even think of the movie anymore.
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I think they think of of cardboard, you know, heck
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with the Emilio Estevez and we're thinking of whether it
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be a hockey rookie card or you know, the golf
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young Guns. It's just a synonymous term in the hobby. Now,
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just talk about the lineage there and sort of the
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hobby significance of I know it's two words, but it's
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it's way more than Yeah.
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No, I think you know that that's obviously one of
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our strongest rookie brands, and it's just the longevity of it, John,
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And you know that's the unique thing with golf is
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you know, we haven't had those regular releases every year
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like hockey, you know, in some of the other established properties,
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and you know, we're really priding ourselves on growing the
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golf category. Obviously you mentioned twenty twenty one, and we
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had some few renditions through the next decade, but now
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we've launched in twenty twenty one, we've launched in twenty
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twenty four, now in twenty twenty six, so you know,
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it is it is fun to build that the category,
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and you know, I think regular cadence of releases is
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going to help that. You know, the players are now
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getting more accustomed to what the trading card industry is about,
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and so what are the collectors, right, and so it's
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about sort of showcasing the hobby to that both golf fans,
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hobby collectors, the athletes, you know, and we're just really
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excited to continue to grow that portfolio, the cadence of releases,
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you know, and continue them momentum in golf, which is
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exciting to see.
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Yeah, correctly from wrong, like, there's no are there any
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redemptions in the twenty six Oh god, I don't believe.
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So there's a limited auto insert, but no, I don't
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believe there's any redemptions in UDI Golf, but don't quote
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me on that. You'll have to talk to Billy Cilio
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and Tony Ciriani on the product team to confirm that.
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But UDI Golf is really focused on those iconic rookie
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young guns. And you know you'll see some of the
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notable sort of inserts like you mentioned ud Canvas on
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a role I believe in there, dazzlers, you know, and
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then we have some golf centric inserts as well, so
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you know, it's a fun break. It's gonna be on
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retail shelves, it's going to be on EPAC a little
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down the road. So it's our flagship brand, right and
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obviously autographs aren't the main focus there, but pay homage
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to the Tiger rookie cart in a unique way. You know,
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we wanted to pay respects to that anniversary. And I
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know that Chase is going to be well sought after.
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Yeah, no doubt. I think it'll take a lot of
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people down memory lane, much like myself, who remember two
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thousand and one in real time. I'm old enough. I
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guess that just makes me when I think about it,
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I realize how old I actually am.
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Me too, Me too, I'm getting.
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So.
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But you know, and that's one of the things upper
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that can heck, you know, uh, we all know how
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much people and collectors love redemptions. I'm being sarcastic, uh,
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and you guys do the best job to avoid those
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as much as humanly possible. And like you said, if
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there is any in this product, to be very very
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few of them and more everything's gonna be in the
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distribution of the product itself. Is that something you're aware of.
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Do you get that feedback from collectors?
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Paul A lot, hundred percent.
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It's no fun when you pull a redemption card sometimes
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obviously it's unavoidable. But to your point, we've always prided
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ourselves on seating the cards in live if we can,
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you know, if they're not six hundred point you know,
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four card with aw you know, but also limiting the
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redemptions because I think all collectors and us on the
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manufacturing side can agree that pulling those card live there's
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nothing better than that, So we continue to work hard
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to achieve that.
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Yeah, no doubt, And I mean I think golf is
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in a really good place again with this young talent
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already playing and even again, like we spoke of in
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the amateur ranks coming up through and Upper Decks is
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going to be there every step in a way kind
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of you know, detailing that and highlighting that.
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And you know, I've all.
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I'm not saying this, I've said this on this podcast
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without you being on the air with me. Upper Decks
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still remains one of some of the best designs uh
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in in in the hobby, and you know, especially on
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the hockey side, but across the board as well. Again,
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I know that's something you guys pride yourselves on as well.
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Yeah, we have our whole production sort of design team
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is here in house, right and whether it's color correcting
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images or original designs, but even the family here at
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Upper Deck. We have a longstanding you know, employees that
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have worked here for well over ten twenty years. And
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you know, I think that that's the other unique piece
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that makes our brands and design so strong, is that
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our employees have stuck around and are passionate about it,
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you know, and that comes through within the final product.
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And this is really just the first release of the
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twenty twenty six schedule. You've got a Lore Golf, you've
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got Fleer Ultra Golf, and Artifacts Golf. If you want
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to like, there's something I missed or anything else you
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want to touch on with what's coming for twenty twenty
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six by all means.
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Yeah, no, No, the Chrome a lower product.
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It's going to be the first chrome golf brand that
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we've launched. So you know, we've obviously all seen the
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craze of the chromium based products over the recent years,
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and so to be able to bring that to.
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The golf is exciting, right.
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Any of the inaugural releases, you know, are sort of
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well sought after. Fleor Ultra obviously is a really fun design,
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full bleed images, unique technology, some funky designs. It's a
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lot of fun. And then lastly artifacts. You know, I
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think collectors get used to memorabilia redit relics from the
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core for sports that have been in the industry for
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you know, anywhere from plus thirty five years to seventy years,
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depending on what sports you collect, and golf memorabilia is
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really cool and you know, players really take on what
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they're they're wearing on the course and it translates pretty uniquely.
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To memorabilia cards.
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So we're excited to bookend and launch that with artifacts.
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You know, I always like to see those memorabilia cards
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just given the diversity of the attire that players wear.
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Yeah, no doubt. And I know you're really highlighting Tiger Woods,
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you know, in the twenty twenty six flagship product. But
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he's an upper deck you know, exclusive, so I'm I'm
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assuming and I'm sure we'll see them and these other
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lines that they're will be released at a lad as well.
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Yeah, he's been a longstanding upper deck partners, so he's
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going to be You're going to see him throughout. And
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obviously some of those upper deck rookies that I noted
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some other notables is Wyndham Clark. He's going to be
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a rookie in this product. And we have Taylor Pintrith
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who had a good week last week. So there's there
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is a lot of new talent and then you'll see
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some returning names well. So we're really excited and like
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I said, you know, we're just getting at the tipping
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point of the golf category.
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We're going to keep this moment.
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Yeah, and again with with that talent, I think that
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momentum is just going to snowball and go uh you know,
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and pick up pick up momentum as well. Between upper
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decks design the avoidance of redemptions as much as you can.
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Tiger Woods the driving force. Uh uh. You know that's
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you think golf. You think you can't help, but think
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tiger Woods most of the time. So just a good uh,
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a good time. Whether you're a golf fan or a
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golf collector. I think Upper Deck's going to do this,
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uh justice and in the right way.
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Thanks Sean, listen. I really appreciate your time. I appreciate
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I appreciate you supporting Upper Deck in the hobby, and
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we're gonna keep working hard to creating some memorable products.
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No doubt. I know you're busy guy. Appreciate you making
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sometime us here. And why did you know? Like I said,
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we don't always do interviews on hobby quick hits, not
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the first time, we'll do them from time to time,
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but with this release just coming out, wanted to get
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you on as close to that as we could. And again,
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I know you're busy, so I appreciate you some time.
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Thank you very much. Thank you.
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Paul is a busy man. Thankful that he made some
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time and jumped in with us to talk about what's out. Now,
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go get yourself some twenty twenty six upper deck golf.
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Maybe you'll hit a buy back Tiger otto, but irregant.
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You know, even despite Tiger, it's jam pack with rookies
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and some up and coming golfers that are making a
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name for themselves very quickly, including on the women's side
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with Nellie Corda who's been compared to Tiger. So thank
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you Paul for jumping in, and more products to come,
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right we didn't I know, we talked heavy about the
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twenty twenty six, but other products as well. So go
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out there, get you some upper deck golf and we'll
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see you next time.
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