Feb. 23, 2026

UD's Paul Zickler "Celebrating the 25th Anniversary of UD Golf/Tiger Woods Hobby Quick Hits E323

Special episode with a guest. Paul Zickler from Upper Deck drops in to discuss the 2026 UD Flagship release. It's the 25th Anniversary of the Tiger Woods rookie and the company is celebrating that in a big way!

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WEBVTT

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Hobby Quick Hits, delivering that breaking hobby.

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News direct loads. You want to know those hot josh

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my card, shaft shaff, You've got your.

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Cob, your host John new name name.

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Hello, everyone, Welcome to episode two twenty three of Hobby

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Quick Hits. Uh. And as we sometimes do, we'll go

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a little off the norm of this show and have

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somebody on with me as a guest and get rid

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of a segment or two to do that. And today

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is that case. And this was a fun conversation conversation

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with Paul Zickler, director of sports brands at upper Deck,

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and they're celebrating the twenty fifth anniversary of the two

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thousand and one Upper Deck Golf release. You might have

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heard of a guy's rookie card in there. I think

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his name is like an animal Tiger Tiger Woods, and

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they're celebrating the twenty fifth anniversary of that release in

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two thousand and one in a big way. And I'll

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save that for the interview rather than giving all the

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details here. But it's out now if you want to

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go out and get some but a lot of chase cards,

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a lot of Parallels, and some other big buy back

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autos in that you'll hear during my conversation with Paul.

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So with that being said, with no news, no news

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segment today, no product release segment, and we're gonna get

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right into it here with Paul and upper Deck Golf

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and no all right, we don't always do it on

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Hobby Quick Hits, but from time to time we delve

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offfed our normal trajectory and we have guests on this show,

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and today that is exactly the case, as I'm happy

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to be joined by Upper Decks Director of Sports Brands,

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Paul Zickler. Welcome, thanks for having me, John, And it's

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out literally as we're recording this. It's a day into

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its release. It's the twenty twenty six upper Deck Golf

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and it's the twenty fifth anniversary of a product I

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remember finally, which was the two thousand and one Upper

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Deck product, which many will know. Whether you are around

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that or not, you're probably familiar with it as it

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helped it holds Tiger Woods rookie card. But you've got

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with the twenty fifth anniversary and the release of this product,

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it's a jam pack. Let me put up a graphic here, Paul,

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kind of to show the release and there's twenty five.

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I don't want to steal you do it, but you

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bought back twenty five of those Tiger Woods rookies upper

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Deckted had him sign them, and they were numbered and

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they are in this product. Pretty much anyone will be

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glad to pull that car. I'll stop talking. I'll let

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you you know. I'm sure you're excited now that the

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product has hit the shelves.

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Yeah, I know, it's obviously twenty five year rookie card,

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twenty five years since Upper Deck entered the golf space,

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so you know, I felt it was important with that

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anniversary to pay homage to that product in what better

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way than sort of the buy back program. You know,

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I think an interesting side note to that. I know,

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you know, the Tiger autographed buybacks are getting a lot

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of buzz, but we actually bought back the complete base

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set as well as the Tiger Tails insert from that

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inaugural Upper Deck flagship golf product, and it's hand of

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those are hand numbered to twenty five as well, so

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you know, it's it's obviously Tiger's twenty five copies. But

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we did, we did buy back the whole whole base

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and inserts, so we're excited you know, each of those

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cards hand numbered and then have the twenty fifth adversary

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for him. So you know, collectors should should be able

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to pay respects to that that commemorative and you know,

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important product in in our golf history within twenty six

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ud golf, which is exciting.

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Yeah, And you know I was telling you before we

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started recording, I remember the two thousand and one product,

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and that product sort of transcended its lane. I remember

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I was, you know, I'm a dealer at a store

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in the nineties, but I was setting up shows and

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that was a product people were buying that weren't even

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necessarily super golf fans or even golf collectors trying to

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get that Tiger Woods rookie card. And it reminds it

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reminded me at the time and even even now still

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it reminded me of the craze with the eighty nine

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upper deck baseball release and people chasing the iconic number

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one kind griffy junior rookie card. It was kind of

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to me like the golf equivalent of that. Kind of

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your thoughts on that and and and even twenty five

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years later, Paul, I mean, Tiger Woods is still an

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icon and someone people still talk about. He's still playing obviously,

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and you know kind of your thoughts on I just

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kind of said, there, well.

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I think you sort of nailed the the you know,

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nailed it right on the head. There is is that

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Tiger really transcended the sport, you know. There it is

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rare for these type of athletes, you know, to sort

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of have an impact, you know when you think of

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obviously some of our spokespeople like Michael Jordan, Wayne Gretzky.

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You know, Tiger had that or or about him right from.

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The get go. And you know what's you about his

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rookie card.

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Is his passion and intensity is captured in that card,

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you know, seamlessly in terms of him staring down and

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sort of pointing at the cup and just you can

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see the level of intensity in his face on that card.

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You know.

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But Tiger transcended the sport and right from the get go,

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and I think that that's where the mainstream awareness came in.

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And looking twenty five years back, obviously his tournament record

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and major record speaks for himself, but he really engaged

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the next generation of golf, golf fans, golf players, and

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he still has that aura today. And that's that's what

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the greatest of the games do, is they impact the

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game well after their career is over. He still has

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a heavy influence on the tour, and you know, he

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looks to be getting back into the competitive space again.

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And you know, it's it's it's interesting to look twenty

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five years back and see that interest in his rookie

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card and now you see his career on the other side,

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and and collectors that that bought that initial product and

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have collected them along the way.

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You're sure sure enjoying that now.

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Yeah, no doubt. Let me uh, let me put the

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graphic up of the buy back. There you see one

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uh one example of there. Like you said, there'll be

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twenty five. But even Paul, I don't know if you

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mentioned even like the base that will have uh stamped

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to twenty five. You mentioned the tiger tails. You've got

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young gun retrospectives players that didn't have a young gun set.

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You're sort of making one now, sort of paying homage

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to the missed opportunity.

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If you will.

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They did, you know it wasn't being produced when their

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rookie uh season was so just you know, jam packed,

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and I know we uh much like we're familiar with hockey.

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You're gonna have canvas, parallels, dazzlers, all that fun stuff.

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But you know, and I know we're focusing on Tiger,

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but there's many other great young players.

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Now in golf.

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I even I'm not, you know, I followed golf, I

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would say right now, it's probably you know, since Tiger's

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early days, probably the strongest golf's been with with young

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talent infused in the sport.

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Yeah, I couldn't agree more.

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And you know, one thing that we pride ourselves in

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is really creating an inclusive golf product. You know, you see,

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you know a heavy influence of women professional golfers.

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We have some.

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Legends, you know, most notably obviously, we announced Nellie Corda's

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exclusive agreement with us just yesterday or two days ago,

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so we're really excited to welcome her to the Upper

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Deck family. But lydia Co, Lodi Road, Brooke Henderson has

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been a staple for those Canadian viewers on your podcast.

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You know, but Nellie's gonna have her young gun card.

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And you know, as she started off the season with

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the Bang this year, winning in tough conditions, and Lydia

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Co was right behind her, so you see the gold

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outbursts there and then her bass young gun you know,

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exclusive high gloss the red to twenty five outbursts will

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be in there, so that's exciting obviously.

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On the men's.

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Side, matts Usama's, you know, a rookie, it's his first

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UD card and he almost pulled out a crazy win

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at the Waste Management and Colin Moore cow is now

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a veteran. He'll be featured throughout, just coming off of

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winning at Pebble Beach. And then we also have some

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of the big amateurs in here as well. We have

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the number one world ranked amateur, Jackson Coyven, and then

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we also have Miles Russells. So you know, we really

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pride ourselves in creating a full, you know, sort of

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core golf release with with all those as specs included.

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And we couldn't have lucked out any more than seeing

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who has won early in the year. Uh, and we

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have them included in this product. So let's keep it ruling.

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You know, if we could get a tournament winner each

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week that's featured in UDI Golf, it's going to be

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a really good one.

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Yeah, And congratulations on on the Nellie quarter Corda, you know,

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signing incredible talent. People forget how young she still is

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and what she's doing already in the sport of golf.

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And I've heard, I don't know if you agree with that,

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I've heard people call her like, you know, the female

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version of Tiger Woods along those lines. I'm sure she

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would say she just wants to be Nellie Corter, but

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obviously met those kind of those kind of comments are

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meant as a positive thing in her talent, uh, you know,

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with the golf clubs on on the golf course and again,

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like you mention, not only guys playing, but even up

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and comers coming up through the amateur pipeline as well,

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these are gonna be there like first cards, you know.

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So that's I'm glad you pointed it out because that,

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you know, I think that's important everyone. You know, we're

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seeing a lot of with nil and college now, we're

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seeing a lot more younger athletes make it out to

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cardboard and chrome a lot sooner than we had in

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prior and past istory of of the hobby. You know,

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kind of your thoughts on on even.

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That, Yeah, I know, it's just growing the landscape, right

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of amateur athletes and making them more accessible. So you know,

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we really pride ourselves too in that space with obviously

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our world of sport product line. You know, we have

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a heavy influence of female athletes and underrepresented at sort

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of sports you know, gymnastics, pulling, volleyball. You know, we

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really see the opportunity in you know, growing the landscape

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around N I L. And obviously that has afforded us

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the opportunity to do so.

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Yeah. You know when you when you hear young Guns,

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you know, people don't even think of the movie anymore.

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I think they think of of cardboard, you know, heck

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with the Emilio Estevez and we're thinking of whether it

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be a hockey rookie card or you know, the golf

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young Guns. It's just a synonymous term in the hobby. Now,

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just talk about the lineage there and sort of the

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hobby significance of I know it's two words, but it's

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it's way more than Yeah.

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No, I think you know that that's obviously one of

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our strongest rookie brands, and it's just the longevity of it, John,

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And you know that's the unique thing with golf is

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you know, we haven't had those regular releases every year

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like hockey, you know, in some of the other established properties,

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and you know, we're really priding ourselves on growing the

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golf category. Obviously you mentioned twenty twenty one, and we

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had some few renditions through the next decade, but now

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we've launched in twenty twenty one, we've launched in twenty

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twenty four, now in twenty twenty six, so you know,

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it is it is fun to build that the category,

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and you know, I think regular cadence of releases is

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going to help that. You know, the players are now

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getting more accustomed to what the trading card industry is about,

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and so what are the collectors, right, and so it's

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about sort of showcasing the hobby to that both golf fans,

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hobby collectors, the athletes, you know, and we're just really

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excited to continue to grow that portfolio, the cadence of releases,

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you know, and continue them momentum in golf, which is

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exciting to see.

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Yeah, correctly from wrong, like, there's no are there any

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redemptions in the twenty six Oh god, I don't believe.

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So there's a limited auto insert, but no, I don't

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believe there's any redemptions in UDI Golf, but don't quote

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me on that. You'll have to talk to Billy Cilio

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and Tony Ciriani on the product team to confirm that.

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But UDI Golf is really focused on those iconic rookie

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young guns. And you know you'll see some of the

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notable sort of inserts like you mentioned ud Canvas on

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a role I believe in there, dazzlers, you know, and

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then we have some golf centric inserts as well, so

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you know, it's a fun break. It's gonna be on

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retail shelves, it's going to be on EPAC a little

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down the road. So it's our flagship brand, right and

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obviously autographs aren't the main focus there, but pay homage

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to the Tiger rookie cart in a unique way. You know,

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we wanted to pay respects to that anniversary. And I

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know that Chase is going to be well sought after.

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Yeah, no doubt. I think it'll take a lot of

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people down memory lane, much like myself, who remember two

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thousand and one in real time. I'm old enough. I

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guess that just makes me when I think about it,

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I realize how old I actually am.

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Me too, Me too, I'm getting.

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So.

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But you know, and that's one of the things upper

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that can heck, you know, uh, we all know how

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much people and collectors love redemptions. I'm being sarcastic, uh,

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and you guys do the best job to avoid those

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as much as humanly possible. And like you said, if

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there is any in this product, to be very very

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few of them and more everything's gonna be in the

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distribution of the product itself. Is that something you're aware of.

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Do you get that feedback from collectors?

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Paul A lot, hundred percent.

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It's no fun when you pull a redemption card sometimes

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obviously it's unavoidable. But to your point, we've always prided

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ourselves on seating the cards in live if we can,

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you know, if they're not six hundred point you know,

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four card with aw you know, but also limiting the

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redemptions because I think all collectors and us on the

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manufacturing side can agree that pulling those card live there's

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nothing better than that, So we continue to work hard

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to achieve that.

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Yeah, no doubt, And I mean I think golf is

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in a really good place again with this young talent

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already playing and even again, like we spoke of in

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the amateur ranks coming up through and Upper Decks is

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going to be there every step in a way kind

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of you know, detailing that and highlighting that.

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And you know, I've all.

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I'm not saying this, I've said this on this podcast

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without you being on the air with me. Upper Decks

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still remains one of some of the best designs uh

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in in in the hobby, and you know, especially on

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the hockey side, but across the board as well. Again,

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I know that's something you guys pride yourselves on as well.

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Yeah, we have our whole production sort of design team

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is here in house, right and whether it's color correcting

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images or original designs, but even the family here at

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Upper Deck. We have a longstanding you know, employees that

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have worked here for well over ten twenty years. And

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you know, I think that that's the other unique piece

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that makes our brands and design so strong, is that

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our employees have stuck around and are passionate about it,

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you know, and that comes through within the final product.

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And this is really just the first release of the

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twenty twenty six schedule. You've got a Lore Golf, you've

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got Fleer Ultra Golf, and Artifacts Golf. If you want

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to like, there's something I missed or anything else you

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want to touch on with what's coming for twenty twenty

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six by all means.

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Yeah, no, No, the Chrome a lower product.

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It's going to be the first chrome golf brand that

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we've launched. So you know, we've obviously all seen the

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craze of the chromium based products over the recent years,

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and so to be able to bring that to.

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The golf is exciting, right.

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Any of the inaugural releases, you know, are sort of

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well sought after. Fleor Ultra obviously is a really fun design,

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full bleed images, unique technology, some funky designs. It's a

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lot of fun. And then lastly artifacts. You know, I

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think collectors get used to memorabilia redit relics from the

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core for sports that have been in the industry for

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you know, anywhere from plus thirty five years to seventy years,

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depending on what sports you collect, and golf memorabilia is

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really cool and you know, players really take on what

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they're they're wearing on the course and it translates pretty uniquely.

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To memorabilia cards.

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So we're excited to bookend and launch that with artifacts.

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You know, I always like to see those memorabilia cards

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just given the diversity of the attire that players wear.

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Yeah, no doubt. And I know you're really highlighting Tiger Woods,

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you know, in the twenty twenty six flagship product. But

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he's an upper deck you know, exclusive, so I'm I'm

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assuming and I'm sure we'll see them and these other

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lines that they're will be released at a lad as well.

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Yeah, he's been a longstanding upper deck partners, so he's

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going to be You're going to see him throughout. And

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obviously some of those upper deck rookies that I noted

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some other notables is Wyndham Clark. He's going to be

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a rookie in this product. And we have Taylor Pintrith

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who had a good week last week. So there's there

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is a lot of new talent and then you'll see

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some returning names well. So we're really excited and like

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I said, you know, we're just getting at the tipping

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point of the golf category.

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We're going to keep this moment.

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Yeah, and again with with that talent, I think that

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momentum is just going to snowball and go uh you know,

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and pick up pick up momentum as well. Between upper

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decks design the avoidance of redemptions as much as you can.

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Tiger Woods the driving force. Uh uh. You know that's

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you think golf. You think you can't help, but think

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tiger Woods most of the time. So just a good uh,

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a good time. Whether you're a golf fan or a

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golf collector. I think Upper Deck's going to do this,

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uh justice and in the right way.

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Thanks Sean, listen. I really appreciate your time. I appreciate

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I appreciate you supporting Upper Deck in the hobby, and

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we're gonna keep working hard to creating some memorable products.

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No doubt. I know you're busy guy. Appreciate you making

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sometime us here. And why did you know? Like I said,

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we don't always do interviews on hobby quick hits, not

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the first time, we'll do them from time to time,

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but with this release just coming out, wanted to get

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you on as close to that as we could. And again,

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I know you're busy, so I appreciate you some time.

357
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Thank you very much. Thank you.

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Paul is a busy man. Thankful that he made some

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time and jumped in with us to talk about what's out. Now,

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go get yourself some twenty twenty six upper deck golf.

361
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Maybe you'll hit a buy back Tiger otto, but irregant.

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You know, even despite Tiger, it's jam pack with rookies

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and some up and coming golfers that are making a

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name for themselves very quickly, including on the women's side

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with Nellie Corda who's been compared to Tiger. So thank

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you Paul for jumping in, and more products to come,

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right we didn't I know, we talked heavy about the

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twenty twenty six, but other products as well. So go

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out there, get you some upper deck golf and we'll

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see you next time.