hits delivering that breaking hobby
 
ear you want to know those hot drops
 
from the car shop we've got you covered
 
Newman Hello everybody welcome to
 
another episode of hobby quick hits
 
today will probably be the shortest
 
ever episode of hobby quick hits hence
 
uh the name it's going to live up to the
 
uh quick hits name we bring back uh uh
 
Legends of the hobby series we haven't
 
done that in a while where we cover an
 
individual no longer with us a hobby
 
icon or someone very crucial to the
 
Hobby we've really covered a lot of
 
ground even though we don't do them
 
every so often uh We've covered uh some
 
today's person is persons it's the
 
shoren family famous for launching tops
 
way back when and so we'll cover the
 
family rather than uh one person
 
although Arthur was definitely one of
 
the big architects of it but it's going
 
to it's more of the shore and family in
 
the beginnings of tops it is a quick
 
episode uh I didn't want to embellish I
 
just wanted to kind of talk about them
 
started and uh you know why we have tops
 
today even though it's obviously in a
 
different form uh and and whatnot so
 
again shortest episode probably uh I've
 
ever done but important at least in my
 
opinion nonetheless so we're going to
 
hear from our great sponsor and then
 
right after that we'll get to our our
 
episode hi this is Pat Hughes Cubs
 
Announcer coming to you from the sports
 
card shop in beautiful New Buffalo
 
Michigan the goer family has built an
 
incredible place here for collectors to
 
buy sell and trade cards and memorabilia
 
be sure to stop by and let them show you
 
around the sportscard shop.com
 
connecting Sports athletes The Hobby and
 
collectors around the world hi this is
 
Alan pinket and I'm here to tell you the
 
goer family has done it again they've
 
just opened up the sport card shop in
 
downtown valarezo Indiana and it is
 
awesome if you're a collector you need
 
to check this place out tell them Allen
 
sent you and get a free gift on your
 
Presentation it's time for another
 
Legends of the Hobby and today we're
 
going to learn about the shoran
 
family all right we're going to learn
 
about the Assurance of Topps Fame but it
 
1908 when Morris chigirinsky shurin took
 
control of a company uh named American
 
leaf tobacco and much like the name
 
implies they sold tobacco uh at the time
 
but Sons his sons Abram Ira Phillip and
 
Joseph relaunched the company in
 
1938 as tops with two PS as we know the
 
name but the the reason they picked tops
 
is because they wanted to be the tops in
 
the industry hence the name they added a
 
differentiate uh themselves there and
 
they decided to produce chewing gum due
 
to Tobacco sources drying up especially
 
tobacco fields and uh they initially
 
wanted to go into the the produce uh
 
business fruit uh before gum but that uh
 
but that was rejected and gum was
 
selected they started with bazooka and
 
the small Comics that we remember in
 
those bazooka gums the first day they
 
was uh the first day Cy Berger started
 
there as actually a temp uh employee uh
 
incorporate uh cards and the first cards
 
they added were uh Hopalong Cassidy from
 
the TV show Hopalong Cassidy they were
 
1947 they originally operated at the
 
bush ter terminal in Brooklyn in 1965
 
production moved to a plant in dur Dua
 
Pennsylvania and operated uh in full
 
1997 uh their headquarters uh remained
 
in Brooklyn till 1994 which then they
 
moved to Manhattan uh some stock market
 
stuff they went public in
 
1972 then privatized again in 19
 
84 uh after a leveraged uh buyout but
 
then they went public again in
 
1987 all this time still being managed
 
by the shuran uh family uh on October 12
 
2007 they were acquired by Michael
 
Eisner we know recent news and and and
 
what happened there uh so we won't
 
rehash that their first four into sports
 
1951 blue and red backs they they were
 
made like a game with uh uh players on
 
them 52 cards uh of each color uh if
 
you're a historian you know about the
 
tops Bowman Wars and uh tops eventually
 
acquisition of Bowman in 1956
 
by tops but uh they really didn't do
 
nothing with Bowman until uh years later
 
and you know the shorin can thank a
 
gentleman by S berer uh who we've done a
 
legend of the hobby uh on for probably
 
winning that player war with Bowman
 
allowing tops uh to survive uh and
 
Bowman to be acquired in 19
 
56 so you know there you go I bet you a
 
lot of you probably didn't know that U
 
you know tops went back to 1908 even
 
though it wasn't called tops at the time
 
but rather American leaf tobacco all
 
right thank you for listening to another
 
episode of hobby quick hits want to give
 
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